(#SM101 posts are intended for those with little or no experience to social media marketing.)
A Mashable article by Chris Allison examined how restaurant’s are using social media. He identified three key lessons and we provided a few examples for each.
1. Play to your strengths
Examples may include tradition, customer loyalty, product quality, customer service. Whatever your core competency, stick to it and do it well. You do this daily in your business, now take it online.
2. Solve old problems
Examples from ‘Play to your Strengths’ are likely applicable here. If you’re famous for something your business is probably ridiculed for those some popular features and benefits from time to time. A few examples may include customer complaints, over couponing and poor customer service.
3. Answer the big question
This is where this situation really varies. What is the number one question customers ask? Is it about shipping, delivery, product quality, catering? Make sure you know your audience and provide answers to FAQ in an easily accessible place online.
Chris Allison is a social media strategist at NeboWeb, where he helps clients make the most of the social web. You can follow him on Twitter as the voice behind @Neboweb.
http://mashable.com/2009/11/16/social-media-restaurants/
